Journal / Thoughts

“Writing is a way to remember who we are.”

How to design brands that not only sell — but mean something.

On designing pause and rhythm.

On emotional truth.

On designing world rules.

Why I prefer to design systems that give birth to stories.

On designing consequences that matter.

What characters say when they say nothing.

Creating worlds from the ground up, not from the plot.

Can machines tell stories with a soul?

The architecture of the player's emotion, frame by frame.

How legal thinking helps in building worlds.

Why failure is more important than victory.

When game systems tell the story.